Tonibonoj – from my mind to the Catwalk

Archive for the ‘fashion’ Category

Hello beautiful people!

It’s been a little while but I’m back!

So much has happened since my last post; finally got sample 1 of my collection completed! Huge Yeah!!!

It’s a dress – that’s all I’m saying at the moment :). I love it and I’ve had really good feedback from those who’ve seen it – so encouraging. Now we need to complete the collection and start some serious marketing and hopefully sales.

So you know this blog is about my journey from the idea to your wardrobe right? I’ll let you in on a couple of my learnings in the recent weeks.

    Reality over dreams

Surfboard on beach Creating the sample creation can be quite a tedious process and that’s just sourcing the fabric and trimmings. I learnt the hard way with sample 1, found a fabric I loved for the design but then realised there wasnt enough of it for the sample; a blessing in disguise as the fabric couldn’t be sourced quickly enough for spontaneous orders. So whilst I’d oomed and arrhed at this particular fabric, there was no point going ahead with it knowing “Department Store S” on Bond street could require 100 pieces with a 6 week turn round and half of that time spent would be just waiting for fabric to arrive; that was a no-no! So it was off to source a similar fabric, asked for 300 mtrs within a week – if the fabric store is confident enough to get you that quantity, then you’re on the right path to finding a fabric you can be confident to use. And that my dear friends is what I did to find the fabric that made the cut for our sample 1. It is possible that I probably would have known this as part of a 3 year fashion design course but as we’re learning on the go, I take this as part of my lot :). Lesson learnt, so we move on!

    Keep your Business Plan dynamic

Close-up of rolled up Indian banknotes on a chessboard with chess pieces Horizontal
 

In all my learnings whether in Marketing or as part of my degree, one thing I always heard was that the business plan is a moving document. I had not realised how true that statement was; I can definitely attest to it now.

I have a friend who’s launching her own business also and we serve as accountability partners to each other – the business we’re running now have developed compared to the ideas we started with. With more research comes more understanding of the product and the environment our businesses will operate in and it therefore makes absolute sense to be fluid enough to ensure that the business plan adjusts accordingly otherwise, our projects might never see the light of day or even last no longer than a season – no one wants that.

So any fashion entrepreneurs out there with similar experiences to mine or something I havent even mentioned that we could benefit from? Please share.

I’m off now and will come back before the end of the week with some fashion related (as opposed to business focused) post.

Be good and have a fruitful week ahead!

Much love

T

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Hello!

I trust you’re having a lovely week so far? My Monday was rather slow. You know those days you have to wait on people to get back to you before you move on to the next stage? Yes? Well one of those.

We are now very close to creating initial samples by my preferred manufacturer! Yeah!

They also have very good links with other suppliers e.g. Pattern Cutter, grader etc who are as professional yet competitively priced too. I’m a very happy girl today.

Before I get cracking with developing samples, one key thing I’ve had to pull together is a ‘confidential agreement’ which I know can make working relationships go from relaxed to very formal. They (my suppliers) probably have to get their legal team to check it too before signing it. I’ll be surprised if that’s not something they have to do regularly though-it just makes absolute business sense! My sketches are my intellectual property at the end of the day, so I must protect them.

So there we go, so close yet a little too far until we can clear the legal stages. Until then, I have to wait (impatiently if I may add) for my samples to be made!

[picapp align=”none” wrap=”false” link=”term=waiting&iid=9943473″ src=”http://view4.picapp.com/pictures.photo/image/9943473/passenger-waits-for-train/passenger-waits-for-train.jpg?size=500&imageId=9943473″ width=”380″ height=”573″ /]

I’ll be here again in the next couple of days/end of the week with a progress update on the samples. Keeping everything crossed till then.

Have a beautiful day ahead!

T

Hello beautiful people!

You may have picked up from my first post that I do have something for formal wear. With a full-time job, most people spend more time at work than at home so if I am going to splash a little on clothes, work wear comes on top for me.

I am a firm believer in dressing for the role you’re aiming for not for where you are – so I can’t see any reason why any woman’s formal wardrobe should be dowdy.

We all know clothes speaks volumes about us and in some circumstances it could affect our demeanour. If you’re wearing an outfit that accentuates the right parts of your figure, you feel confident and your walk speaks the same language. And if you feel good about yourself, then you’ll attract that from other people.

So am I alone in feeling this way? Would you put much effort into your work wear? Are there particular pieces that work for you more than other?

For me, I love my soft tops and fitted shirts with smart tailored trousers or skirts. I might have been in a cut throat environment but I am still a woman and want to be sexy 🙂

Peter Jensen Helena Frill Blouse

Peter Jensen Helena Frill blouse - this top is fantastic for all shapes - I love the detail

I  would love to hear from you, so tell me about your favourite pieces of clothing for work.

Cheers

T

I would like to say thank you to everyone who’s visited my blog since its launch on Monday and much love for your kind comments and encouragement. It’s an honour to know that you find my story inspiring and it really gives more oil to keep my wheels rolling.

This has been one hectic week, not for running from one fashion show to the other but just getting the label ready. I feel like I’ve had 2 weeks without a break for me – it’s all good. I said it before, when you find something you love, you can truly just wear yourself out at it. That said, today I needed to rest J and I’m not quite sure I got that rest.

Anyway, yesterday I did get to attend the Jalouse Fashion Rocks event, held at the very plush Mayfair night club of the same name; Jalouse. Music was live and awesome by a band called Auction for the Promise Club. The event featured four designers; Hanako Narahira, Jonathan Liang, Rajadano and Jessica Day who for me created the most memorable piece of the evening; a corset made of Lego blocks! I think my friend got a picture of it so I’ll upload once I have a copy. (Note to self; don’t attend a catwalk without a uber fast camera!!!)

[picapp align=”none” wrap=”false” link=”term=catwalk&iid=9837596″ src=”http://view4.picapp.com/pictures.photo/image/9837596/nzfw-2010-stolen/nzfw-2010-stolen.jpg?size=500&imageId=9837596″ width=”380″ height=”253″ /]

Another major event this week was meeting up with friend/adviser /business partner – meeting went fantastic! hallelujah! I think this deserves a whole post dedicated to it so I’ll do that at a later date. We all need to know what to expect and prepare for at such meetings even when you have a cordial relationship with your possible investor.

Fabrics, fabrics and even more fabrics – I have been lost in fabrics this week. I have taken photos and swatches, touched, felt and pictured the fabrics on my customers and yet undecided which ones will go in the final collection. I wonder if there is an easier way to work with fabrics. When I draw a sketch, I have an idea what the material should be but then you get to see loads of different fabric designs, material and then its pick and mix; design v fabric v colour. I know these things take time and maybe I just need to be a little more patient with myself; as I already know it’s better to get it right a little later rather than get to market quick with a whole load of stuff I’m not 100% sure about.

Fabrics: So much choice, so little time

Image: Bill Longshaw / FreeDigitalPhotos.net

One final update  for the night – my friend’s asked me to design an item for her!!! How exciting is that? My first custom-made piece, yeah! I am really looking forward to this experience, she is a beautiful woman with a fantastic figure – this will be so much fun!

And on that note, it’s good night from me!

God bless

T



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  • tonibonoj: Ha ha ha, glad you got me on your mind! T
  • tonibonoj: Thank you for stopping by! So you're one of those lucky in betweeners? Smart Casual ahn? Interesting comment you make about not making an effort. I'm
  • mbabazi: OOPS. i pasted you link ,silly me . http://mbabaziannet.blogspot.com/