Tonibonoj – from my mind to the Catwalk

Posts Tagged ‘fashion designer

Hello beautiful people!

It’s been a little while but I’m back!

So much has happened since my last post; finally got sample 1 of my collection completed! Huge Yeah!!!

It’s a dress – that’s all I’m saying at the moment :). I love it and I’ve had really good feedback from those who’ve seen it – so encouraging. Now we need to complete the collection and start some serious marketing and hopefully sales.

So you know this blog is about my journey from the idea to your wardrobe right? I’ll let you in on a couple of my learnings in the recent weeks.

    Reality over dreams

Surfboard on beach Creating the sample creation can be quite a tedious process and that’s just sourcing the fabric and trimmings. I learnt the hard way with sample 1, found a fabric I loved for the design but then realised there wasnt enough of it for the sample; a blessing in disguise as the fabric couldn’t be sourced quickly enough for spontaneous orders. So whilst I’d oomed and arrhed at this particular fabric, there was no point going ahead with it knowing “Department Store S” on Bond street could require 100 pieces with a 6 week turn round and half of that time spent would be just waiting for fabric to arrive; that was a no-no! So it was off to source a similar fabric, asked for 300 mtrs within a week – if the fabric store is confident enough to get you that quantity, then you’re on the right path to finding a fabric you can be confident to use. And that my dear friends is what I did to find the fabric that made the cut for our sample 1. It is possible that I probably would have known this as part of a 3 year fashion design course but as we’re learning on the go, I take this as part of my lot :). Lesson learnt, so we move on!

    Keep your Business Plan dynamic

Close-up of rolled up Indian banknotes on a chessboard with chess pieces Horizontal
 

In all my learnings whether in Marketing or as part of my degree, one thing I always heard was that the business plan is a moving document. I had not realised how true that statement was; I can definitely attest to it now.

I have a friend who’s launching her own business also and we serve as accountability partners to each other – the business we’re running now have developed compared to the ideas we started with. With more research comes more understanding of the product and the environment our businesses will operate in and it therefore makes absolute sense to be fluid enough to ensure that the business plan adjusts accordingly otherwise, our projects might never see the light of day or even last no longer than a season – no one wants that.

So any fashion entrepreneurs out there with similar experiences to mine or something I havent even mentioned that we could benefit from? Please share.

I’m off now and will come back before the end of the week with some fashion related (as opposed to business focused) post.

Be good and have a fruitful week ahead!

Much love

T

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Hello!!!

It feels like ages since I last updated the blog. I trust you’re well and week going good so far?

So what have I been up to? Last week felt like I was running against bricks and it wasnt very nice. I guess that’s business for you, infact, that’s life really. Nonetheless, I remained and continue to remain positive.

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Time seems to be running away!

Not sure if I’ve mentioned previously but we are looking to launch the label in Spring/Summer 2011 and that my friends is not far away at all. According to my industry veterans, I should have agreed orders by now and be working on deliveries to Stockists in time for Jan…If that’s the case, I was late even before the label was created :S.

It’s a little (very little) worrying but when did ‘customary’ ever put me off anything? Never! Every Drapers (trade magazine) edition I have read since my Subscription started in Summer has mentioned the increasing flexibility of buyers to purchase outside of the normal buying periods. However, I am fully aware that as we (Toni Bonoj) get bigger, volume of production will require that we work close with industry time tables to ensure we can meet order requests and ensure customer satisfaction which I am thoroughly passionate about.

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Headache Moment

So that said, where am I in the production cycle? Point zero; creating samples. Fun (NOT) of a new starter is searching for a production team to work with. It makes absolute sense that the team that creates the samples get the work for production also as you will have established a working relationship and ironed out any possible issues with production. Number one problem arises as not all clothing manufacturers work on samples because it’s often more work than they can charge for; many see it as loss leading activity. So even if a manufacturer’s price sounds good, without them creating samples initially, one has to take the risk and go ahead with production and keep fingers crossed. The other thing I have found is manufacturers are often unable to give an exact quote on production cost. I understand why this might be, but how does that help with my planning? So, as its difficult to pen costs down to an exact amount, best thing to do is to allow yourself a range to work with.

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Business Accounts – Snooze button

Today, I went about trying to set up a business account. No kidding, some women could have had babies in the time it took me to b e interviewed by a certain High Street bank and no, I still have to go back with more documents. It was a painful experience but as I try to learn from everything, here are my tips for anyone trying to set a business account up:

  • Your time is important, set a time limit for the meeting and let the Business account manager know this
  • Know what you want from the bank account
  • Dont be persuaded by any additional fancy products, you will find that many of these are available on the internet for free or at a lower price
  • Dont make any decision under duress, take away literature so you can read and make a decision later
  • I know it wasn’t their intention, but I felt they wore me out so I could just say yes to everything 🙂
  • Finally, do compare offers from different banks. You’ll be surprised at how many different offerings and propositions there are out there!

On that note, I’m signing out.

Have a fantastic week ahead!

T

I would like to say thank you to everyone who’s visited my blog since its launch on Monday and much love for your kind comments and encouragement. It’s an honour to know that you find my story inspiring and it really gives more oil to keep my wheels rolling.

This has been one hectic week, not for running from one fashion show to the other but just getting the label ready. I feel like I’ve had 2 weeks without a break for me – it’s all good. I said it before, when you find something you love, you can truly just wear yourself out at it. That said, today I needed to rest J and I’m not quite sure I got that rest.

Anyway, yesterday I did get to attend the Jalouse Fashion Rocks event, held at the very plush Mayfair night club of the same name; Jalouse. Music was live and awesome by a band called Auction for the Promise Club. The event featured four designers; Hanako Narahira, Jonathan Liang, Rajadano and Jessica Day who for me created the most memorable piece of the evening; a corset made of Lego blocks! I think my friend got a picture of it so I’ll upload once I have a copy. (Note to self; don’t attend a catwalk without a uber fast camera!!!)

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Another major event this week was meeting up with friend/adviser /business partner – meeting went fantastic! hallelujah! I think this deserves a whole post dedicated to it so I’ll do that at a later date. We all need to know what to expect and prepare for at such meetings even when you have a cordial relationship with your possible investor.

Fabrics, fabrics and even more fabrics – I have been lost in fabrics this week. I have taken photos and swatches, touched, felt and pictured the fabrics on my customers and yet undecided which ones will go in the final collection. I wonder if there is an easier way to work with fabrics. When I draw a sketch, I have an idea what the material should be but then you get to see loads of different fabric designs, material and then its pick and mix; design v fabric v colour. I know these things take time and maybe I just need to be a little more patient with myself; as I already know it’s better to get it right a little later rather than get to market quick with a whole load of stuff I’m not 100% sure about.

Fabrics: So much choice, so little time

Image: Bill Longshaw / FreeDigitalPhotos.net

One final update  for the night – my friend’s asked me to design an item for her!!! How exciting is that? My first custom-made piece, yeah! I am really looking forward to this experience, she is a beautiful woman with a fantastic figure – this will be so much fun!

And on that note, it’s good night from me!

God bless

T

First things first, I cannot believe this is happening to me! The last few months have been nothing less than amazing, a rollercoaster ride and begging God daily – we cannot stop this ride now, please.

Lets get to a better introduction, my name is Tosin (toes-in), I am youngish years old, and a budding International fashion designer and label owner. I guess the fact I have a business makes me a business woman too? Nothing sounds sexier than that; Entrepreneur, nice.

I don’t have the same background as most fashion designers because I spent a long time using the left side of my brain doing non creative stuff like completing A’ levels in Physics, Maths and Computing Studies, followed by a degree in Information Engineering and Technology Management then 10 years working with blue chip companies gaining experience in IT, Management Information and Marketing as well as accumulating several certificates to help me perform my job better. So you see what I mean when I say ‘I’m not your usual fashion designer’? So how did I end up where I am today?

Well, earlier this year I lost my job in the city, I was very ill and for the first time since I was 17 years old, I had time to think of what I would really LOVE to do next. When you’ve had a job since you were legally allowed to, and suddenly lose your job (which I later found out was very central to me), there is an initial feeling of shock and despair (well there was for me), add denial too. I wanted to go find a new role immediately but I couldn’t. Whilst I got myself better, I had a light bulb moment of styling my own work wear, usually these thoughts come and disappear as soon as they arrive because my busy life wouldn’t have allowed it; I was always rushing from one thing to the other. In my previous job, commuting to London meant very long days, so having time to think outside of my job, role as a wife and Sunday school teacher was a luxury!

Back to my light bulb moment, well I had more time on my hands so I began to enquire about tailors I could work with to design my outfits. Soon enough I wondered to myself why I couldn’t make these clothes and sell them. I had a niche idea (which I will tell you more about later) and was certain there would be many people who would want to buy these outfits. That was it, I started drawing and loved my drawings even as amateurish as they looked. I prayed about it and trusted God to make things work alright.

I slept on the idea for a few more months but was lucky to speak to a fashion designer friend of a friend – that was fantastic! She suggested I attend a short course at one of London’s art colleges and contact my local college re: Sewing or garment construction. This was the best advice ever and if you’re like me, coming into the Fashion Industry with little knowledge of it and would like to pursue a fashion designing career, I would really advocate this route. Sewing courses can be really cheap or even free at your local college so unless you want to major as a seamstress, the most important knowledge worth paying for is how the industry works; releasing collections, understanding the customer, trend research, the fashion calendar and important people who make the industry tick just to mention a few.

If you are young or not in a hurry to run your business as I was, then go ahead and get a degree from a University; find one that is very respected worldwide and whose students have gone on to successful careers. In London, I can suggest London College of Fashion and Central Saint Martins College of arts; they are both renowned colleges worldwide. Do your research, competition will be high for entry places – good luck!

So there we go, a little introduction about me. I hope you’ve enjoyed reading? Don’t hesitate to leave a comment, it would be nice to know your thoughts, did you find any of the information useful? Or maybe you have questions, let me know.

I will be back in a few days, until then I will leave you with this thought:

You only have one life, live it to its fullest. It sounds corny but it is true. Follow your passion and when you do, you’ll never have to work again because everyday will be like enjoying your hobby!

Catch you later!

Much love

T

xxx



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  • tonibonoj: Ha ha ha, glad you got me on your mind! T
  • tonibonoj: Thank you for stopping by! So you're one of those lucky in betweeners? Smart Casual ahn? Interesting comment you make about not making an effort. I'm
  • mbabazi: OOPS. i pasted you link ,silly me . http://mbabaziannet.blogspot.com/